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MC INTERNATIONAL
簡介 :

【GIVERNY 品牌與產品介紹】

品牌起源
GIVERNY 是一個來自韓國的彩妝品牌，靈感來自印象派大師莫內最後歲月所居之地——Giverny 花園。
秉持「光即色彩」的印象派美學，GIVERNY 透過彩妝展現每個人自然獨特的美與印象。
品牌標語： MAKE YOUR IMPRESSION（留下專屬印象）

核心關鍵詞

  • 密著力（Milchak）

  • 印象

  • 專業

品牌歷程與重塑
品牌於 2003 年以法式風格誕生，並於 2015 年進行全面品牌重塑，提出「Shining with Every Moment」口號。
2023 年推出 Garden Collection 系列，正式發展為全方位彩妝品牌。

明星商品

  • Milchak 完美遮瑕粉底

  • Milchak 柔霧粉底

  • Go Milchak 高效粉底

  • Milchak 睫毛膏 & 眼線筆

  • 印象眉彩系列

  • 水光唇釉等（多款產品通過臨床測試，並取得純素認證）

通路

  • 韓國國內： 1270 家 Olive Young 門市、Naver、Coupang 等

  • 海外： 美國 Amazon、日本 Qoo10/Rakuten、中國 Tmall/TikTok、東南亞 Shopee/Lazada

行銷活動
GIVERNY 積極進行大型品牌行銷，包括：TVC 廣告、OTT 平台、戲院投放、KOL 合作、美妝課程與展覽等多元形式。
 

1. GIVERNY MILCHAK 完美遮瑕粉底
約 60% 為護膚成分配方，質地輕盈柔滑，打造內潤外霧的舒適妝感，
不論是新手或老手皆能輕鬆駕馭的 半霧感粉底，兼具保濕與持妝效果。

2. GIVERNY 水光唇釉（Dewy Lip Glaze）
靈感來自 Giverny 水上花園的水光活力。
四季皆宜的色彩地圖，展現花園隨季節變化的色彩美感。
擁有 清澈水光感與不黏膩質地，實現水潤飽滿雙唇。

3. GIVERNY MILCHAK 定妝蜜粉餅
「定妝就像剛完妝一樣完美」的清透蜜粉，幫助妝容長效定型、清爽不泛油光。
雙層粉體系統：高吸油球狀粉體搭配防水片狀粉體，打造無瑕清爽妝效。


 

了解更多：www.e-giverny.com


8/15-18 丨台北世貿
2025上聯台北國際美容美甲美髮展 2025韓國美容展

[Introduction to GIVERNY Products and Brand]
Brand Origin
GIVERNY is a Korean makeup brand inspired by the Giverny Garden, where Claude Monet devoted his final years. Embracing the aesthetics of Impressionism—“light as color”—GIVERNY aims to express each person's natural beauty and unique impression through makeup.
Slogan: MAKE YOUR IMPRESSION
Core Keywords
  • Milchak (Adherence)
  • Impression
  • Professional
History & Rebranding
Launched in 2003 with a French-inspired identity, GIVERNY underwent full rebranding in 2015 with the slogan “Shining with Every Moment.” In 2023, the brand reinforced its identity with the launch of the "Garden Collection," expanding into a comprehensive total makeup brand.
Signature Products
  • Milchak Cover Foundation
  • Milchak Matte Fit Foundation
  • Go Milchak Signature Foundation
  • Milchak Mascaras & Eyeliners
  • Impression Brow Series
  • Dewy Lip Glaze, etc. (Many clinically tested & vegan-certified items)
Distribution Channels
Domestic: 1,270 Olive Young stores, Naver, Coupang, etc.
Global: Amazon (USA), Qoo10/Rakuten (Japan), Tmall/TikTok (China), Shopee/Lazada (SEA)
Marketing Activities
Engages in large-scale campaigns (TVC, OTT, cinema), SNS influencer collaborations, beauty classes, exhibitions, and more.

1. GIVERNY MILCHAK COVER FOUNDATION
Approximately 60% Skincare Formula
A smooth-spreading texture formulated with about 60% skincare base, delivering a soft, breathable feel both inside and out with an airy-light formula.
The Ultimate Basic Foundation
A semi-matte beige foundation that feels soft and hydrated on the inside while staying smooth and matte on the outside — perfect even for beginners trying foundation for the first time.
2. GIVERNY DEWY LIP GLAZE
"Waterlight Vital Glow Inspired by Giverny's Water Garden"
A Seasonal Color Map That Embraces All Four Seasons
From spring to winter, a color palette inspired by the ever-changing beauty of Giverny's garden throughout the year.
Clear, Dewy Waterlight Glow Without Stickiness
3. GIVERNY MILCHAK SETTING PACT
Fix & Set Just Like Your First Base
A transparent powder pact that sets your makeup in place with a clean, smooth finish — just like your first base.
Bi-Layer System for Clear, Shine-Free Skin
A unique bi-layer system where highly sebum-absorbing spherical powder is coated with water-repellent plate-shaped powder
 
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