HDRHOLDINGS — 品牌「OKO1O1」

<< 公司簡介 >>

HDR Holdings Co., Ltd. 為韓國美容企業，專注於研發與銷售純素美妝及潔淨生活（Clean Lifestyle）產品。

旗下品牌 OKO101 推出可隨身攜帶的 Hair Deo Refresher 頭髮淨味噴霧，讓使用者隨時隨地輕鬆改善頭皮與髮絲異味。不同於僅以香味掩蓋氣味的產品，OKO101 著重於清新頭皮與髮絲，帶來潔淨、舒適且自然的護理體驗，開創全新的日常護髮方式。

產品通過純素認證、肌膚安全性測試及提升髮絲蓬鬆度臨床測試，並採用FSC 認證環保紙材與大豆油墨印刷，展現品牌對永續環境的承諾。

HDR Holdings 致力於將 OKO101 打造成全新的日常頭髮護理品類，積極拓展台灣及全球美容市場，持續提升品牌的國際競爭力。

1. OKO101 頭髮淨味噴霧

>> 可隨身攜帶的頭髮淨味噴霧，隨時隨地幫助維持頭皮與髮絲清新舒適，有效改善異味，打造潔淨清爽的日常護理體驗。

>> 特別適合於通勤前後、運動後、旅行、戶外活動或戴帽子後使用。不同於一般香水僅以香味掩蓋氣味，本產品專注於頭皮與髮絲異味護理，開創全新的日常頭髮保養方式，特別適合忙碌的現代生活。

提供兩款香氛選擇：

⁕ Cozy Cotton：柔和潔淨的皂香調。
⁕ Grassy Lemon：清新自然的綠意柑橘香調。

>> 產品通過純素認證、肌膚低刺激測試及提升髮絲蓬鬆度臨床測試，以輕巧便利的設計，讓您隨時保持秀髮清新、自然有型。

8/14-17 丨台北世貿
2026上聯台北國際美容美甲美髮展 2026韓國美容展

<< Company Introduction >>

HDR Holdings Co., Ltd. is a Korean beauty company developing and selling vegan beauty and clean lifestyle products. Our main brand, OKO101, presents a portable Hair Deo Refresher designed to care for scalp and hair odor anytime, anywhere. Rather than simply covering odor with fragrance, OKO101 offers a new hair care solution that helps refresh the scalp and hair with a clean and comfortable finish. The product is vegan-certified and has completed skin safety testing and a clinical test for hair volume improvement. It also reflects eco-conscious values through FSC-certified packaging and soy ink printing. HDR Holdings aims to introduce OKO101 as a new daily hair care category in Taiwan and global beauty markets.

<< Product Information >>

1. OKO101 Hair Deo Refresher
OKO101 Hair Deo Refresher is a portable hair mist designed to refresh scalp and hair odor anytime, anywhere.
It is ideal before or after commuting, after exercise, during travel, outdoor activities,or after wearing a hat. Unlike perfume, it focuses on scalp and hair odor care, 
creating a new daily hair care routine for busy lifestyles. 
Cozy Cotton offers a soft and clean soap-like scent, while Grassy Lemon delivers a fresh green citrus scent.
Vegan certified, skin irritation tested, and clinically tested for hair volume improvement, it is a compact and convenient solution for daily freshness.


 Explore the Brand: https://oko101.kr/index-en.html